Global Consumer Confidence Report Q4 2012 (February 2013)
The Nielsen Global Survey of Consumer Confidence and Spending Intentions measures consumer confidence, major concerns and spending intentions among more than 29,000 respondents with Internet access in 58 countries. In the latest round of the survey, conducted November 10–27, 2012, consumer confidence rose in one-third (33%) of global markets measured by Nielsen, compared to a 52-percent increase in the previous quarter.
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The Social Media Report 2012 (December 2012)
Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them.
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Global Consumer Confidence Report Q3 2012 (October 2012)
Global consumer confidence increased one index point in third quarter to a score of 92 as consumers are caught between very slow improvement in some regions, and the threat of further crises posed by economic volatility, according to consumer confidence findings from Nielsen.
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Nielsen Global Shopping Report (August 2012)
Price is not the only consideration that weighs heavily on consumers' minds when grocery shopping. Health factors, product availability and in-store services are also important considerations. New findings from a Nielsen online survey of respondents from 56 countries around the world provide insights into how 16 various factors impact grocery purchases in the last year. Manufacturers and retailers armed with this knowledge can fine-tune strategies to better align with what matters most to consumers—and what does not.
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How Digital Influences How We Shop Around the World (August 2012)
One-third of the world’s population is online, an increase of 528 percent over the past 10 years*. While Internet penetration rates vary by geographic region; North America (79%), Australia/Oceania (68%), Europe (61%), Latin America (40%), Middle East (36%), Asia (26%) and Africa (14%), they continue to climb steadily—especially in the developing countries of the world.
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Global Consumer Confidence Report Q2 2012 (July 2012)
Global consumer confidence declined three index points to 91 in Q2 2012 amid a worsening Euro zone crisis, lackluster U.S. job growth and China’s downward GDP revision for 2012, according to consumer confidence findings from Nielsen. |
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Q1 2012 Global Consumer Confidence Report (May 2012)
Global consumer confidence increased five index points to 94 in Q1 2012, according to the latest online survey findings from Nielsen. Overall confidence rose in 68 percent of global markets measured, compared to Q4 2011 where confidence increased in 21 percent of global markets. Confidence in Q1 2012 increased in 38 out of 56 markets, fell in 16 markets and remained flat in two. |
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The Global, Socially Conscious Consumer (March 2012)
Understand the right audience for cause marketing activities, find the segment of socially-conscious consumers who cause marketers ought to pay attention to. |
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Global Consumer Confidence Report Q4 2011 (February 2012)
Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region’s 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen. |
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Global Consumer Confidence Survey Q3 2011 (October 2011)
Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen. |
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Global Consumer Confidence Report October 2011
A recessionary mindset is growing among consumers. Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. |
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Global Consumer Confidence, Concerns and Spending: A Global Nielsen Consumer Report (Quarter 2, 2011)
Global online confidence declined to its lowest level in six quarters to 89 as economic recovery hit a stumbling block and recessionary jitters again reverberated around the world, according to Nielsen’s quarterly Global Online Consumer
Confidence Survey.
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Global Consumer Confidence, Concerns and Spending: A Global Nielsen Consumer Report (Quarter 1, 2011)
Global online consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia
Pacific economies, according to an online study released by The Nielsen Company. Asia Pacific’s* Consumer Confidence Index jumped 10 points from last quarter to reach 107 – the highest score on record and Middle East/Africa
surged 17 points to a new high of 106.
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The Global Impact of an Aging World (February 2011)
As populations age, the significance of consumers over the age of 50 will grow in importance. Already in the U.S., the Baby Boom generation accounts for the largest share of sales of any generation across most product categories. Understanding this new marketplace will be essential for brands that will grow in the 21st
century. A 2010 Nielsen global online survey conducted in 53 countries about retirement and other sentiments around aging brings much to light..
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