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1 May 2012
Singapore
Consumer Confidence in Singapore Shows First Uptick in 7 quarters
Consumer confidence in Singapore showed an uptick in the first quarter
of 2012, according to the latest global online consumer confidence findings from Nielsen, a leading
global provider of information and insights into what consumers watch and buy. Singapore’s
Consumer Confidence Index rose 2 points in Q1 2012 from the previous quarter to 96 points,
recovering from its twoyear
low.
18 April 2012
Singapore
'Earned' media most trusted by consumers in Singapore
The importance of 'earned' media as a form of engaging with
consumers ranks highest as the most-trusted form of media or advertising by consumers in
Singapore, according to a recent study undertaken by Nielsen, a leading global provider of
information and insights into what consumers watch and buy.
9 March 2012
Singapore
One in Two Consumers in Singapore Consider Themselves Heavy
Almost 1 in every 2 (47%) of consumers in Singapore consider
themselves overweight and 69 percent have difficulty understanding nutritional labels on food
packaging, according to a study on healthy eating and food labelling by Nielsen, a leading global
provider of information and insights.
5 March 2012
Singapore
SE Asia ad spend up in q4 2011, despite turbulent quarter
Consumer confidence in Singapore remains at a two year low with
an index score of 94, according to fourth quarter global online consumer confidence findings from
Nielsen, a leading global provider of information and insights into what consumers watch and buy.
The Index in Singapore started in 2011 at 109 points and declined 15 points by the end of the year.
Singapore ranked in 10th place out of 14 countries in the Asia Pacific region, ahead of New Zealand,
Taiwan, Japan and Korea. The average Index for Asia Pacific in Q4 was 99, up two points from Q3.
7 February 2012
Singapore
Consumer Confidence in Singapore Remains at 2-year Low in Fourth Quarter of 2011
Advertising spend in Southeast Asia has recorded healthy growth across mainstream media in 2011, up eight percent in quarter four 2011 versus quarter four 2010, and up 13 percent overall for the year versus 2010, according to new analysis released today by leading global information and insights company Nielsen.
20 December 2011
Singapore
Southeast Asia Ad Spend Shopping Spree Continues
Advertising spend throughout Southeast Asia has recorded healthy growth across mainstream media, exceeding US$5 billion in the third quarter of 2011, according to new analysis released today by global media and information company Nielsen.
8 November 2011
Singapore
Netizens in Singapore Spend More Than a Day a Week on Internet: Nielsen
Rapid technological developments, including high-speed internet access and WiFi, and increasing ownership of mobile connected devices such as smartphones and tablets are revolutionizing digital media usage in Singapore, with internet usage surpassing time spent on traditional media such as television, radio or print, according to a new study released by leading global information and measurement company, Nielsen.
4 November 2011
Singapore
Digital Media Consumption Increasing as Consumers Embrace Multiple Screens for News and Entertainment: Nielsen
Consumption of media content across multiple screens, including computers, smartphones and tablets, is becoming more prevalent in Singapore, with more than one third of consumers (36.1%) having watched videos, movies or television programs online in the past week (up 6.3%) and 16.6 percent read newspapers online, according to a report by global information and measurement company, Nielsen.
27 July 2011
Singapore
Nielsen: Inflationary Concerns Drive Up Price-sensitivity Among Singapore Shoppers
As they deal with the impact of rising costs of living, Singaporean shoppers are becoming more price-sensitive and value-conscious, according to Nielsen’s latest annual Shopper Trends report. Sixty-two percent (+ 4% points year-on-year) of Singaporean shoppers claim they know the prices of most grocery items and notice when price changes, making them the second most price-sensitive shoppers in Southeast Asia after Malaysia (68%).
11 July 2011
Singapore
Singapore Can't Get Enough of Digital Media: Nielsen
Singapore has the highest level of Internet penetration in Southeast Asia (SEA) and Singaporean consumers access the Internet more frequently than consumers in any other market across the SEA region, according to a report released today by global insights and measurement company, Nielsen.
6 June 2011
Singapore
Nielsen: Strong Consumer Confidence in Singapore Sustained by Consumers' Appetite to Spend
Singaporeans continue to show unflagging confidence in the state of their personal finances, job prospects and ability to spend, underscored by the latest Nielsen Global Online Survey, which pegged the nation’s Consumer Confidence Index at 109 points in Q1, 2011. The Index remained unchanged over Q4 2010.
24 May 2011
Singapore
Nielsen: Four In Ten Netizens In Singapore Interested To Buy A Smartphone In 2011
Even as Singapore has the highest smartphone penetration in South East Asia, sales of smartphones will continue to benefit from significant buying interest from netizens in the country. Based on a recent survey by The Nielsen Company’s (NYSE:NLSN), 4 in 10 online consumers1 who claim they do not own a smartphone said they will or are likely to buy one in 2011.
20 April 2011
Singapore
South East Asian Consumers Willing to View Ads in Exchange for Free Music
Consumers in South East Asia (SEA) lead the world in music interaction and an overwhelming majority are prepared to view advertising in order to stream music for free on their PC or mobile phone, according to a recent survey by leading global information and measurement company, The Nielsen Company (NYSE: NLSN).
21 February 2011
Singapore
Less than 2 in 10 Singaporeans Are Ready to Retire Financially: Nielsen
One in three (35%) Singaporeans plan to retire/were already retired before they reach 60 years of age, according to the Global Aging Report by The Nielsen Company (NYSE: NLSN), two years earlier than the current statutory retirement age of 62 years old in Singapore.
31 January 2011
Singapore
NIELSEN – CONSUMER CONFIDENCE IN SINGAPORE UP 9 POINTS IN Q4 2010
Singapore wrapped up 2010 on a positive note, posting a consumer confidence index of 109 in Q4 2010, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. The results in Q4 2010 reflected a 9-point jump year-on-year, as confidence in the country was boosted by strong economic growth, buoyant stock and property markets as well as a strong Singapore dollar.
2 November 2010
Singapore
NIELSEN: CONFIDENT CONSUMERS IN SINGAPORE CONTINUE TO SPEND
Confidence among consumers in Singapore is unwavering as the nation reports a Consumer Confidence Index of 113 in Q3 2010. Despite gaining just one index point from 112 in Q2 to 113 this quarter, Singapore has been enjoying positive consumer sentiments since Q4 2009. In this quarter, 72% percent said the state of their personal finances is good or excellent, and one in two said this is the right time for them to buy the things that they want. Only 11% felt that the economy is in a recession.
21 July 2010
Singapore
NIELSEN: CONSUMER CONFIDENCE IN SINGAPORE NEARS ALL-TIME HIGH IN Q2 2010
Consumer confidence in Singapore rose to 112 index points in the second quarter of 2010, close to the all-time high of 114 index points in the third quarter of 2007, according to the latest Nielsen Global Consumer Confidence Index. In the second quarter, the index posted a solid five point gain to 112 index points from 107 in the first quarter.
30 June 2010
Singapore
BRAZIL IS SINGAPORE’S CLEAR FAVOURITE TO WIN WORLD CUP: NIELSEN
The World Cup’s most successful team of all time, five-time winner Brazil, is the strong favourite to triumph once again – over one-third of global consumers (34%) believe Brazil will take out the 2010 World Cup. In Singapore, 38% are expecting Brazil to win. Euro 2008 champion Spain is only fancied by 12% of football pundits in Singapore.
21 June 2010
Singapore
SINGAPORE AMONG THE WORLD'S TOP TEN MOST CONFIDENT NATIONS
The Consumer confidence in Singapore for the first quarter of 2010 has increased again, providing a definitive sign that the nation is beginning to recover from the recession. Consumer confidence index has risen to 107 points, representing an eleven point increase from six months ago. Six of the top ten most confident nations globally are in Asia Pacific, with India (127) taking the lead, followed by Indonesia (116), the Philippines (111), Australia (111), China (107), and Singapore (107).
16 November 2009
Singapore
GLOBAL CONSUMER CONFIDENCE REBOUNDS: NIELSEN CONSUMER CONFIDENCE INDEX UP NINE POINTS IN LAST SIX MONTHS BUT SPENDING STILL RESTRAINED
The world is emerging from the economic crisis, and with it, global consumer confidence is rebounding, according to the latest edition of the Nielsen Global Consumer Confidence Index, which jumped from 77 index points in April to 86 points this month. Brazil and key Asian markets are posting double-digit increases in consumer sentiment, while the U.S. recorded its first increase in consumer confidence since 2007. Brazil and key Asian markets are posting double-digit increases in consumer sentiment, while the U.S. recorded its first increase in consumer confidence since 2007.
23 October 2009
Singapore
POPULARITY OF SOCIAL MEDIA AND THE INTERNET CONTINUE TO RISE IN SINGAPORE: NIELSEN
People in Singapore’s reliance on the Internet is intensifying as usage of new media continues to rise in prevalence. According to the latest Nielsen Media Index findings, three in five (59%) adults are now logging on to the Internet everyday—an increase of three percentage points from last year.
22 October 2009
Singapore
MASS MEDIA CONTINUES TO PERFORM IN TIMES OF DOWNTURN: NIELSEN CONSUMPTION OF NEWSPAPERS, TELELVISION, CABLE, MAGAZINES AND RADIO HAVE REMAINED STABLE, WHILE THE INTERNET SAW CONSIDERABLE GROWTH
If there’s one area that’s impervious to the economic conditions, it has to be consumers’ media consumption habits, as verified by findings from the latest Nielsen Media Index survey. The onslaught of the global economic recession in the past year has not had a significant impact on consumers’ media consumption habits, with traditional media consumption levels maintained, while the Internet has continued to thrive in the challenging environment.
25 August 2009
Singapore
CONSUMER GROW MORE CONFIDENT OF ECONOMIC RECOVERY: NIELSEN GOBAL CONSUMER CONFIDENCE INDEX INCREASES FIVE POINTS SECOND QUARTER
Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the second quarter of 2009, according to a recent Nielsen Global Consumer Confidence Survey just released. Optimism in Singapore has improved from its previous all time low Nielsen Global Consumer Confidence Index record of 80 earlier this year, by seven points to 87, with the two key areas—job security and the economy registering dips in levels of concern
24 July 2009
Singapore
PERSONAL RECOMMENDATIONS AND CONSUMER OPINIONS POSTED ONLINE ARE THE MOST TRUSTED FORMS OF ADVERTISING GLOBALLY
Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
21 July 2009
Singapore
HIGH INCOME EARNERS ARE SAVING MORE AND INVESTING LESS: NIELSEN
The global economic meltdown has greatly impacted consumers around the world, bringing about major changes in behavior as people adjust to cope with the fall-out from the US sub-prime crisis that has shaken financial markets worldwide. The Nielsen Company recently conducted a study to unveil how this situation has affected the way Singaporeans manage their finances.
25 May 2009
Singapore
FRESH FOOD PRODUCTS ENJOYING STRONG GAINS AS IN-HOME DINING TRENDS PICK UP DURING BELT TIGHTENING TIMES: NIELSEN
Even with an economic recession in full swing and consumers increasingly watchful of their spending habits, it’s not all gloom and doom for at least one sector which appears to be benefiting from these belt tightening times. As consumers feel the pinch of rising costs, more are opting for home cooked meals instead of dining-out, resulting in the average Singapore home spending more on fresh food, groceries, and household items, according to a ShopperTrends report released today by The Nielsen Company, Singapore.
21 May 2009
Singapore
CONSUMER CONFIDENCE IN SINGAPORE - AND AROUND THE WORLD - CONTINUES ITS DOWNWARD SPIRAL: NIELSEN
Consumer confidence in Singapore has plummeted to a record new low in the past six months, falling a significant 12 Index points down from 92 to 80, according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,420 internet users in 50 countries. This is Singapore’s third consecutive decline from its all time high of 114 recorded in late 2007.
13 April 2009
Singapore
GLOBAL CONSUMERS OPT FOR LOCAL FARE WHEN DINING OUT, LATEST NIELSEN STUDY REVEALS
If you are a Singaporean who frequently dines out, there is a good chance it will be a dinner occasion with friends or family on a Saturday night, according to the latest Global Online study by The Nielsen Company. According to Nielsen, the most common out of home occasion is an evening event for almost eight in ten (78%) Singaporeans, and for one in two (48%), Saturday night is the most popular evening out.
4 March 2009
Singapore
NEARLY HALF OF SINGAPOREANS CONSUMING VITAMIN/DIETARY SUPPLEMENTS - TWO THRIDS ON A DAILY BASIS
Singapore’s population are perhaps health-conscious or simply do not adhere to sensible eating habits as one in every two (48%) Singaporeans are consumer of vitamins/dietary supplements, and over two-thirds (67%) of them make it daily ritual.
23 February 2009
Singapore
ONE IN TWO IN SINGAPORE TRYING TO LOSE WEIGHT: NIELSEN
Singapore has long established its reputation as a gourmet’s paradise while eating is considered a national pastime. Hence it’s hardly surprising that one in two Singaporeans are unsatisfied with their weight and are attempting to shed some!
16 February 2009
Singapore
FOUR IN FIVE NURSING MOTHERS IN SINGAPORE AGREE BREAST IS BEST: NIELSEN
Healthcare providers widely touting the benefits of breastfeeding would be glad to know that their efforts are paying-off, judging by the high percentage of mothers breastfeeding their newborns in Singapore, according to the latest survey by leading international market research firm The Nielsen Company.
19 January 2009
Singapore
SINGAPORE'S HIGH INCOME HOUSEHOLDS TURN TO HOUSE BRAND BARGAINS: NIELSEN
House Brands or Private Labels are riding a new wave of popularity in Singapore, with an increasing number of middle and high income households making the switch to these cheaper alternatives in the wake of the deepening recession, according to latest market intelligence from Nielsen.
6 January 2009
Singapore
SINGAPORE RANKS SECOND IN THE WORLD AS THE COUNTRY WITH THE HIGHEST OWNERSHIP AND USAGE OF MEDIA TECHNOLOGY
Proving its position as one of the most ‘wired’ societies in the world, Singapore emerged second in The Nielsen Company’s latest survey of 52 countries to shed light on global citizens’ entertainment technology ownership and consumption habits.
20 November 2008
Singapore
CONSUMER CONFIDENCE IN SINGAPORE SLIDES TO AN ALL TIME LOW: NIESEN
One-third of Singaporeans (33%) have started feeling the onslaught of the economic downturn, even before the government‘s announcement that the Lion City is mired in a technical recession. This was revealed in the latest Nielsen Global Consumer Confidence survey, conducted in the midst of the global financial crisis.
9 October 2008
Singapore
SINGAPOREANS SHUN MEDICINES WHEN IT COMES TO MINOR AILMENTS
Singaporeans prefer to “wait and see” whether their minor ailments persist before reaching for the medicine cabinet, according to a major online survey recently conducted by The Nielsen Company in partnership with the Association of The European Self-Medication Industry (AESGP).
15 September 2008
Singapore
THESE DAYS, MORE GLOBAL CONSUMERS ARE CHECKING NUTITION LABELS ON GROCERIES, BUT STILL NEED HELP UNDERSTANDING THEM!
Two in three (66%) global online consumers say they take notice of packaged goods labels containing nutritional information compared to two years ago but less than half of consumers (44%) claim to mostly understand what they’re reading – according to findings from an Internet survey on Food Labeling and Nutrition conducted in 51 countries, released today by The Nielsen Company.
20 August 2008
Singapore
GLOBAL CONSUMER CONFIDENCE FALLS TO RECORD LOW: NIELSEN
Over half of global online consumers think their country is currently in recession and consumer confidence worldwide has fallen to its lowest since 2005, according to the Nielsen Global Consumer Confidence Index, which measures the confidence, major concerns and spending habits of online consumers in 51 markets around the world.
4 June 2008
Singapore
INFLATION A BOON TO SINGAPORE'S MODERN TRADE: NIELSEN
An improving economy and the rapid opening up of various markets in Asia have given rise to a group of affluent consumers who are eager to adopt the latest fashion trends. According to the latest Nielsen Global Luxury Brands Study, consumers in Hong Kong lead the region as Asia Pacific’s most designer brand-conscious.
4 April 2008
Singapore
HONG KONG & INDIA - HOME TO ASIA’S BIGGEST DESIGNER BRAND FANS: NIELSEN
An improving economy and the rapid opening up of various markets in Asia have given rise to a group of affluent consumers who are eager to adopt the latest fashion trends. According to the latest Nielsen Global Luxury Brands Study, consumers in Hong Kong lead the region as Asia Pacific’s most designer brand-conscious.
25 March 2008
Singapore
CONSUMERS UNLIKELY TO BE INFLUENCED BY GROCERY STORES' ENVIRONMENTAL FRIENDLINESS BUT WOULD TRADE CONVENIENCE FOR A BETTER ENVIRONMENT
According to a global food packaging survey conducted by The Nielsen Company, a shop’s environmental friendliness is the last consideration for consumers in determining where to spend their grocery dollars, while Good Value for Money ranks as the number-one influencer of store choice.
11 March 2008
Singapore
THE NUMBER OF INTERNET SHOPPERS UP 40 PERCENT IN TWO YEARS - OVER 875 MILLION CONSUMERS HAVE SHOPPED ONLINE
More than 85 percent of the world’s online population has used the Internet to make a purchase—increasing the market for online shopping by 40 percent in the past two years—according to the latest Nielsen Global Online Survey on Internet shopping habits. Globally, more than half of Internet users have made at least one purchase online in the past month, according to Nielsen, and in Singapore, close to two-fifth (39%) have done so
21 February 2008
Singapore
MICHAEL SHERRARD TO LEAD NIELSEN'S FMCG CUSTOMIZED RESEARCH
The Nielsen Company announced today the appointment of Michael Sherrard to the position of Executive Director, FMCG Customized Research, Asia Pacific.
19 December 2007
Singapore
HALF OF THE SINGAPORE WORKFORCE DON'T WANT TO WORK PAST 60: NIELSEN
Despite much recent talk about the subject of retirement in Singapore, one-fifth of the working adults are not yet certain when they can afford to retire.In a recent study conducted by The Nielsen Company amongst working adults in Singapore, over one third (36%) expressed that they would ideally like to retire by the age of 55. While a minority (5%) wishes to remain in the workforce until they are 65 years old, 10 percent held on to their enduring working spirit of never wanting to retire.
21 September 2007
Singapore
THE NIELSEN COMPANY INTRODUCES NEW, DEFINITIVE GUIDE TO MEDIA & MARKETING TRENDS IN ASIA PACIFIC
Already recognized as the most culturally diverse region globally, Asia Pacific is a potpourri of mature, emerging and rapidly industrializing consumer markets which are home to more than half the world’s population and some of the world’s most dynamic, rapidly expanding media and marketing sectors. Acknowledging the growing importance of this region on the world stage, The Nielsen Company has produced its first joint ACNielsen/Nielsen Media Research consumer and marketing insights report –Nielsen Asia Pacific Media & Marketing Trends 2007.
13 September 2007
Singapore
HEADACHES, COLDS, AND BACKACHES--MOST COMMON HEALTH COMPLAINTS: NIELSEN GLOBAL SURVEY
Key findings from a global health survey conducted by The Nielsen Company has found that headaches, colds, sleeping problems, and backaches are the most common ailments of the world’s consumers. In an industry estimated to be worth over US$70 billion, consumers are loyal and habitual purchasers of over-the-counter (OTC) self-medication products to treat their condition.
24 August 2007
Singapore
FROM HIGH STREET TO WEB FOR THE BANK BRAND: INTERNET BANKING THHE MOST FREQUENTLY USED BANKING METHOD AMONGST ONLINE USERS GLOBALLY
As increasing number of consumers switching to online banking, the voice of the bank brand is shifting from the High Street to Websites - 14 percent of the world’s Internet users banking online as often as daily and 32 percent claiming to bank online at least two or three times a week, according to a study released by The Nielsen Company.
7 July 2007
Singapore
CONSUMER CONFIDENCE ON THE INCREASE IN HONG KONG, VIETNAM, INDONESIA AND SWEDEN BUT SOFTENING GLOBALLY
Consumers in Hong Kong, Vietnam, Indonesia and Sweden appear to be riding a wave of confidence in the midst of a general softening of consumer sentiment globally, according to the latest Global Consumer Confidence Study issued by The Nielsen Company.
15 June 2007
Singapore
PAUL RICHMOND NAMED NEW MANAGING DIRECTOR FOR ACNIELSEN SINGAPORE AND MALAYSIA
The Nielsen Company today announced the appointment of Mr Paul Richmond to the position of Managing Director, ACNielsen, The Nielsen Company, for Singapore and Malaysia.
6 June 2007
Singapore
A BAD HAIR DAY IS OUT OF THE QUESTION WHEN IT COMES TO LOOKING GOOD
Eight in 10 Singaporeans Feel the Pressure to Look Good
To maintain or enhance their looks, two thirds of the world’s consumers focus on taking care of their hair - in conjunction with a daily skin care regime and regular facial treatment – and if money were no object, they would continue to care for their hair, but would spend more on body massages and teeth-whitening, according to a study released by The Nielsen Company.
31 Jan 2007
Singapore
SINGAPOREANS’ CONCERNS ON ECONOMY AT ALL TIME LOW: ACNIELSEN
Indians continue to ride on a confidence high Singaporeans rank third globally Singaporean consumer confidence continues to ride high in the latest ACNielsen Consumer Confidence Index
19 Jan 2007
New York and Haarlem, the Netherlands
VNU CHANGING NAME TO THE NIELSEN COMPANY--Newly branded, streamlined company; Focus on innovation and integrated services; Helping clients find clarity in complex markets
In a move that emphasizes its best-known brand name and underscores its commitment to create an integrated, streamlined global organization, VNU announced today it is changing its name to The Nielsen Company.
26 Dec 2006
Singapore
Singaporean consumers aligned with global on their New Year’s Resolution:
Get More Exercise and Strike a Better Home / Work Balance
Singaporeans rank third globally wanting to exercise more and spend more time with family
With less than a week to go before the end of the year, over half (56%) of the world’s online population has already decided on their New Year’s Resolution, with 62 percent of them promising to exercise more, and half planning a better home/work balance, according to ACNielsen, the world’s leading market research and information company.
20 Nov 2006
Singapore
Turning back the hands of time: ACNielsen
40s the new 30s, 30s the new 20s, and 60s our new middle age…
Cosmetic surgery an option for one in five
As populations in the 21st century continue to age, the world’s Internet consumers are happy to turn back the hands of time, with 60 percent agreeing that your 40s are the new 30s, and over half who consider your 30s the new 20s, and 60s the new middle age, according to a survey by ACNielsen, the world’s leading market research company.
30 Oct 2006
Singapore
ACNielsen to further develop Customised and International Research in Singapore with appointment of Senior Research Specialist
ACNielsen announced today the appointment of Ms Agnes Khoo in the newly-created position of Business Development Consultant, effective immediately.
4 Sep 2006
Singapore
Global consumer confidence sustained; though consumers remain cautious about spending: ACNielsen
Singaporeans are upbeat about the near future and local job prospects
Global consumer confidence remains at 2005 levels, with Indians leading the world on the 2006 ACNielsen Global Consumer Confidence Index followed by the Norwegians and Danes. Singapore ranks 11th globally.
17 Aug 2006
Singapore
Terrorism less of a major concern among world's consumers as of June 2006; though renewal of concern likely following recent threats
Travelers around the world planning to travel between the US and UK were inconvenienced by unexpected flight delays and the instigation by the British government of more stringent security measures subsequent to last week’s thwarting of the terrorist airline plot. Yet it's all worth it for the safety of the world’s consumers, who did not consider the threat of terrorism a major concern when surveyed two months ago.
14 Aug 2006
Singapore
Consumers want healthy homes: Concerns for health and hygiene driving consumer purchases of household products
Consumers’ growing desire for healthy, germ-free lives is driving the purchase of household products that benefit their health and wellness, according to the latest study released by ACNielsen Global Services, an operating unit of ACNielsen, a VNU business.
27 July 2006
New York, USA
ACNielsen Launches Major Loyalty Marketing Initiative
A new ACNielsen loyalty business unit will help clients use shopper information to gain consumer insights and improve marketing & merchandising programs.
19 July 2006
Singapore
Asians are the World’s Greatest Recreational Shoppers: ACNielsen
61 percent of Singaporeans admit to shopping at least once a month for entertainment, not just necessity -- nearly 3 in ten shop once or more times weekly
Results from the global ACNielsen online survey about consumers’ attitudes towards shopping have confirmed that the world’s most avid recreational shoppers are to be found in Asia.
7 July 2006
Singapore
Three in Five Singaporeans Have No Recollection of who sponsored the FIFA World Cup: ACNielsen Survey
But it’ll be sleepless in Singapore, with more than a-third of us expected to tune in to the final
The 2006 FIFA World Cup is possibly the biggest and most followed international sporting event during its month-long play-offs. Surprisingly, even with the extensive interest and publicity generated by the tournament in the media, nearly three-fifths of locals were not able recall a single World Cup sponsor, according to the findings from a latest ACNielsen Research Singapore study.
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