In 1931, Arthur C.
Nielsen, Sr., wrote the Nielsen Code, defining the principles
that would guide Nielsen to global leadership in marketing
research. The Code remains relevant today and continues to
guide our business.
Be influenced by
nothing but your clients' interests. Tell them the truth.
only at a price permitting thoroughness. Then do a thorough
job, regardless of cost to us.
Watch every detail
that affects the accuracy of your work.
Keep the problems
of clients and prospects confidential. Divulge information
only with their consent.
Employ every economy
consistent with thoroughness, accuracy and reliability.
Quote prices that
will yield a fair profit. Never change your price unless warranted
by a change in specifications.
Give your clients
the earliest delivery consistent with quality - whatever the
inconvenience to us.
Leave no stone unturned
to help your clients realise maximum profits from their investment.